Who Moved My Smartphone? What the Smartphone Revolution can tell us about Strategic Planning and Development
It’s 2005. The market for mobile phones has reached a critical mass where, instead of being led by technology, it can now lead technology. Many market players like Nokia, Motorola, Palm and Microsoft have been trying to establish dominance in the emerging field of “smart phones” – mobile devices that not only place and receive calls, but also do email, browse the web, and run applications. But there’s one company that has beat the rest of them to market with a usable product – Research In Motion.